On Friday Chrysler attempted to set a world record by flying the world biggest aerial banner. For two minutes they succeeded before the banner fell from the helicopter for unknown reasons.

A Bell 412 helicopter tows a Ram brand banner in Chryslers world record attempt for the worlds largest aerial banner. (Brandon Wade / AP Images for Chrysler)

A Ram brand banner falls to the ground in Chryslers world record attempt for the worlds largest aerial banner. The banner fell from a Bell 412 helicopter for unknown reasons. (Brandon Wade / AP Images for Chrysler)